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The Guidelines | Application Process

They need your time, your effort, your attention, your tenacity and your abiding interest.

The New Balance Foundation has long-term partnerships with organizations that share our goal of building healthier, stronger communities with a specific focus on the prevention of childhood obesity. We limit the number of new partnerships  to those that promote healthy lifestyles, children’s fitness and the overall improvement of the health of the communities in which we live and work. Therefore, our geographic focus is limited to Boston and Lawrence, Mass. and Norway, Norridgewock and Skowhegan, Maine.

Note: The New Balance Foundation recognizes the great needs in our area. We take our commitment very seriously, and would like to fulfill all the requests we receive. Unfortunately, we receive many more appeals for support than we are able to satisfy with our available funds. Therefore, while requests for contributions may match the Foundation guidelines, appropriation should not automatically be assumed.

If you do not meet the Foundation’s guidelines, feel free to refer to the Company Guideline for corporate charitable donations, product donations and event sponsorship. Those proposals are managed separately under a different set of guidelines.

New Grant Seekers
Organizations that did not receive a grant in 2011:

In an effort to streamline our 2012 grant submission process, we are asking new organizations wishing to submit grant proposals to submit a one-page concept paper by March 1, 2012. Please include the following information:

  • Organization Name & Contact Info
  • Project Description
  • Target Population
  • Program Budget
  • Amount Requested
  • IRS letter confirming tax-exempt status 501(c)3 and 509(a)

Please mail your concept paper to:

New Balance Athletic Shoe, Inc.
New Balance Foundation
20 Guest Street
Boston, MA  02135

We will respond by April 1, 2012 on whether or not you should proceed with the full grant proposal.

Existing Grant Partners
Organizations that received a grant in 2011 and wish to receive a grant in 2012:

Please follow the application process below. All grant requests are due by February 1, 2012.

Application Process
A proposal of up to three pages is usually all that is necessary and should include the following:

  1. Cover Page
    1. Legal name of organization, address and name of executive director
    2. Contact person and title
      1. Phone
      2. Fax
      3. E-mail
    3. Amount requested
    4. Organization's mission
    5. Four sentences summarizing the proposal and its link with the New Balance Foundation mission
    6. A listing of the proposal's target population and geographic communities
  2. Proposal Narrative
    1. Briefly summarize the organization's history, goals and key achievements.
    2. Describe the community or regional needs that this effort will address.
    3. Detail the specific request, including budget, goals and objectives.
    4. Outline the specific activities and timetable for meeting your stated objectives.
    5. Outline a future plan for sustaining this effort and strategy for building your funding base.
    6. Identify organizations you collaborate with that address the issues relevant to your proposal.
    7. Explain your plans/process for evaluation:
      1. Explain how you will measure success in the short- and long-term. What tools will be used to evaluate your program?
      2. Be prepared to present results to the Foundation at the end of the funding term.
  3. Attachments
    1. IRS letter confirming tax-exempt status 501©(3) and 509(a)
    2. Current board member list
    3. Financial information
      1. Board-approved budget for upcoming fiscal year
      2. Itemized project budget
      3. List of companies and foundations being approached to fund this proposal with dollar amounts indicating which sources are committed, pending or anticipated.

Submission Process
Please mail one copy of your application to:

New Balance Athletic Shoe, Inc.
New Balance Foundation
20 Guest Street
Boston , MA 02135

Review Process
 We will contact you if we have any questions regarding your proposal. Please note that our fiscal year is December 1 through November 30. Notification of grant approval or denial will be sent by U.S. mail.
 
   
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