The Focus | Program Areas

Our core focus is the prevention of childhood obesity, an important endeavour we believe will significantly contribute to the overall health and well being of our communities. At the same time, we recognize the additional needs of our local communities and strategically contribute to other program areas primarily targeting underserved youth. Our secondary program areas include Education & Athletics, Health & Human Services, Arts & Culture and Environment. The Foundation also responds to Disaster Relief around the globe as needed.

The Foundation supports organizations that go beyond messaging alone and instead utilize nutrition education and physical activities to change children's behavior.